The event will feature accessible content for visually and hearing impaired people through a partnership with a company specializing in inclusive communication.
EXPOCINE 25 will feature accessible content across all panels, thanks to the expertise of EXPOCINE , which will provide real-time subtitling in Portuguese, English, and Spanish, as well as Libras (Brazilian Sign Language) to ensure full participation for all audiences. Additionally, at 10 a.m. on October 3rd, there will be a panel titled "Screen Without Barriers: Audiovisual with True Accessibility," which will address content accessibility in the sector.
The 12th edition of Expocine takes place between September 30th and October 3rd. The panels will always be held at the Renaissance Hotel.
MAV is a global company that provides subtitling, audio description, sign language interpretation, translation, and real-time accessibility technologies in multiple languages. It's worth noting that the company serves clients ranging from major Hollywood studios to festivals and TV networks.
"Being at Expocine means transforming one of the largest film industry events in Latin America into a more inclusive space. It's more than just offering resources—it's ensuring that everyone, regardless of their sensory impairment, can follow, interact, and actively participate in the conversations and panels. For us, accessibility is a right, and bringing this right to Expocine also inspires the market to adopt more inclusive practices," Marcella Fazzio, director of MAV, told Portal Exibidor.
This year's Expocine will feature unprecedented resources. All panels held in the Renaissance Hotel theater will feature real-time subtitles in Portuguese, English, and, for the first time, Spanish, generated by VOX LOAD technology, which ensures the simultaneous generation and distribution of subtitles to mobile devices without the need to download apps. Taking a step toward a more inclusive and participatory event, Portuguese subtitles will also be displayed on screen, while Libras interpretation will be available for all panels.
In addition to providing accessibility infrastructure, MAV will also be present at the panel "Screen Without Barriers: Audiovisual with True Accessibility," discussing practices, technologies, and mindset shifts necessary for representation and accessibility to go hand in hand in cinema. The goal is to encourage the market to see this issue as an integral part of audiovisual production, going beyond legal requirements.
The panel will feature leading industry professionals, including Marcella Fazzio herself, Leandro Mendes, ANCINE , and Tiago Mafra, the new director of ABRAPLEX . Moderation will be provided by Edgar Jacques.
"Our goal is to share knowledge and experiences about accessibility, present success stories, and spark reflection on how the market can be more inclusive. We want to show that accessibility isn't just about complying with regulations, but an opportunity to expand audiences, enrich experiences, and make audiovisual media more representative and diverse," adds Marcella.
Betting on 2025 as a milestone for the industry, the company hopes the actions taken at the event will inspire distributors, exhibitors, and producers to continually incorporate accessible solutions. More than just technical resources, the goal is to cement a new mindset in the industry, in which inclusion and diversity are pillars as important as quality and innovation.
"We hope that this edition of Expocine will be a milestone for accessibility in the audiovisual sector. We also hope that this will be an opportunity to expand connections and establish new partnerships so that, together, we can make cinema an increasingly plural and democratic space," adds the MAV director.
Finally, it is worth mentioning that MAV is already present in movie theaters, as it is the company responsible for M Load , the first 100% Brazilian application to provide accessibility resources for movie lovers.
"Our mission is to ensure that people with and without disabilities have their right to information preserved and can fully experience cinema, television, events, and other productions. We strive for continuous improvement, listening to users, incorporating feedback, and implementing innovative solutions. More than just complying with laws and regulations, we work to enrich experiences, expand audiences, and build bridges between cultures and communities," concludes Marcella.
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