Expocine, in partnership with Revista Exibidor, presents a summary of some of the main headlines of the cinema market in January.
Distributors reveal their bets for 2024 and believe in growth in moviegoing audiences
The year 2023 was marked by a strong recovery in the audiovisual industry and movie theaters after the Covid-19 pandemic. Although it hasn't yet reached previous levels, the results were positive. Given this recovery scenario, distributors expect the growth trend to continue in 2024. Portal Exibidor spoke with some of the main distributors operating in Brazil about their plans.
January 2024 sees a 2200% increase in ticket sales for national films
January is drawing to a close, but it's leaving a positive impression on the Brazilian film industry. Even with the expected drop in ticket sales compared to January of the previous year, exhibitors can celebrate: compared to January 2023, ticket sales for Brazilian films registered an impressive increase of almost 2,200%.
2023 Retrospective: The year's main events in the film market
The year 2024 has begun, but much of what we see in the next 12 months will reflect a very complex 2023. Despite the high expectations of a strong recovery, reality has turned out to be somewhat different, with strikes, positive and negative surprises at the box office, among other issues. Thus, there is much to highlight about the film market last year.
President Lula sanctions Screen Quota for national productions in cinema and on Pay TV
The beginning of 2024 began with the confirmation of long-awaited news for the entire Brazilian film industry: the screen quota for national productions in cinemas and on pay TV was sanctioned yesterday (15) by President Lula. Present at the signing were: Margareth Menezes, Minister of Culture; Joelma Gonzaga, Secretary of Audiovisual; Márcio Tavares, Executive Secretary of the Ministry of Culture; and Alex Braga, President and Director of Ancine. Bill No. 5,497/19 recreated the quota for commercial exhibition of Brazilian works in cinemas, which is valid until December 31, 2033. Bill No. 3,696/23 extended the mandatory commercial exhibition period for national productions on pay TV, valid until 2038.
In its 96th annual Oscars, the Academy of Motion Picture Arts and Sciences has already announced its films for this year's Oscars. Unsurprisingly, given that it has been racking up wins and nominations at other awards shows, Universal's "Oppenheimer" was the most-regarded film, with 13 nominations. Disney's "The Little Mermaid" and Paramount's "Killers of the Flower Moon" rounded out the top three with respective nominations in eleven and ten categories.
The transition from 2023 to 2024 has given the Brazilian film industry plenty to be excited about. Much of this is due to the excellent campaign that "My Sister and I" (Paris Filmes) has enjoyed since its commercial debut on December 28th. With over 750,000 tickets sold, the film is expected to surpass the one million-viewer mark in the coming days. Marcio Fraccaroli, CEO of Paris Filmes, spoke with Portal Exibidor.
Following the elections, the National Federation of Cinema Exhibition Companies (FENEEC) will retain economist Lucio Otoni as president. In office since 2022, Lucio will lead the organization from 2024 to 2025 and emphasizes that, at the moment, the biggest challenge will be debt renegotiation.
Audiovisual production organizations from around the world unite to regulate streaming
A declaration signed by a number of major audiovisual production organizations from around the world emphasized, and urged local governments to regulate, streaming platforms. A total of 20 production organizations from Canada, Australia, Europe, and Latin America signed the document, which establishes several guiding principles to ensure a sustainable future industry through the regulation of powerful digital streaming platforms.
Telecine redefines its title acquisition model to meet new market demands
Now, in 2024, based on market changes and audience behavior, Telecine will begin negotiating film by film—no longer with "packages" as it did with some partner distributors—and will expand its partnerships with other major and independent distributors, as well as maintaining its presence at major festivals worldwide to secure direct acquisitions for its platform. The focus is on diversifying the catalog to better serve audiences. Sóvero Pereira, CEO of Telecine, gave an interview on the subject.
Disney announces first D23 in Brazil; first, the experience will take place in the United States
Disney will bring the D23 experience to Brazil for the first time, the main event for fans of the company's productions. While the exact date has not yet been set, the national edition will take place in November. Before that, however, D23 will take place in Anaheim, USA, the city that has hosted the event since its founding. Through D23, Disney has been showcasing the best of the Disney universe since 2009, with new releases and various activations for fans. Owner of some of the world's leading film studios, such as Marvel, Pixar, Star Wars, and Searchlight, as well as Disney's own original productions, the company takes advantage of the opportunity to announce films and series, invite its top talent, and more.
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